Why have a Website?

There are many motivations of having a website:

  • Need for visibility:  a well promoted website can be a good way for a company or organisation to increase its visibility
  • Improved reputation: with an institutional website or a mini publicity website, a company can expand its popularity with the public
  • Data collection: the internet is a fantastic opportunity for companies to collect client data and attract prospective clients
  • Online sales: while initially wary, Internet users have now understood that the Internet is a great medium for buying certain consumer goods. For some companies, a website is a great marketing tool
  • A user support service: more and more companies are using the Internet as a medium for providing before- and after-sales service. A website is an inexpensive way for a company to provide Internet users with the maximum amount of business and technical information.

I have divided websites into several different categories depending on their objective:

  • Personal Websites are  sites set up by individuals and usually are dedicated to as individual’s favourite leisure activity, topic or sport.
  • An institutional websites is a site that presents an organisation and its values. This type of website generally describes the organisation’s  activity and key figures and supplies clients and/or beneficiaries with necessary information
  • Commercial Websites are sites that sell products directly to Internet users. Some of these sites allow buyers to pay online.
  • Informational websites are sites that supply a particular type of information to a particular type of Internet user.
  • Catalog websites are sites whose goal is to present what a company is selling
  • Storefronts are websites whose main objective is to promote a company’s brand image by showing examples of its products or services
  • Community Websites are sites that bring together users with a common interest
  • Internet websites are sites that bring together users with a common interest
  • Intranet websites are sites accessible within a business or office and are used to share professional information.

The website design involves the act of creating the webpages and graphic elements. Creating webpages consists of creating HTML files. There are two ways to creat this type of file.

  • By writing HTML files “by hand”, i.e. by entering HTML code in a text file with a simple text editor. This is the most tedious solution (despite HTML’s relative simplicity) but nevertheless remains the best way to learn to make a website, understand how it works and thus be able to create optimised and clean code.
  • By using an HTML WYSIWYG editor(What you See Is What You Get). This is a piece of software that allows individuals to create webpages visually by placing objects and controls on the page. The software takes care of generating the HTML code automatically. This is a very practical method for creating webpages because the complexity of the process is largely hidden. However, this method can prove to be very annoying if the editor will not allow the user to create the page as he so desires. Knowledge of HTML is desirable in order to be able to master the software’s more advanced editing options that allow users to manually modify style attributes.

 

 

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