Step-by-step guide to create an effective website
A solid website is essential in building an online presence. Depending on your company’s needs, websites can range from simple promotional pages to a full-fledged e-commerce site. The key factor required in creating a successful website are:
- An attractive design that accurately reflects your business’s image.
- A user-friendly and intuitive interface.
- An integrated business process that outlines the regular maintenance involved and the personnel responsible for updates.
- Relevant and informative website content.
The following sections provide a step-by-step guide that will help you create so effective website.
Set Objectives for your effective website
The first step is to determine what you would like the website to accomplish. A general rule is to start small and then scale up if required. Many companies invest plenty of time and money into building a flashy website with more functionality that is actually required. There are two main benefits from starting small: it allows you to test out the response from clients, and it ensures you have the proper procedures in place to manage your website.
A few questions to consider include:
- What is the purpose of the site?
- Who is your target audience? Are they comfortable with online applications?
- What look and feel would be suitable?
- Who are your major competitors? How can you make your website stand out?
- Will staff members maintain and update the website, or will you outsource the task?
- What is your budget?
- What is your timeline?
- What information would you like on your website?
- How should the information be organised?
Finding an available domain name is one thing, finding a good and available domain name is another. If anyone has ever tried registering a website address, you know how difficult it can be to find a strong and available name(i.e. www.YourName.com).
A good domain name is:
- Easy to remember.
- Intuitive and related to your business.
- Easy to spell.
- Relatively short in length.
Develop strong content
Once you have found a domain name, ensure that it is properly registered with a reputable company. Keep your access information in a secure area and remember to renew your domain name on time.
A common mistake many companies make is to focus all of their energy on coming up with a “cool” design and neglecting the website content. While a flashy design may initially draw visitors to your visitors to your website, strong (and new) content will draw them back again and again and that will be called effective. When deciding what information to place on your website, start thinking about what sections and sub-sections the information should fall under.
Tips for writhing strong content.
- Keep it simple. Writing for the web is different than for print. Online readers tend to have shorter attention spans and scan the page quickly to gather information. Lengthy sentences or sections will discourage people from reading your content. Try to creat brief sections to better organise and lay out the content.
- Look at the whole picture. How does text relate to graphics on the page? Do the two elements complement or contradict each other?
- Consider your audience. Ensure content is suitable and relevant to your audience.
- If your content is opinion-based, ensure readers are informed that it is not fact. A simple disclaimer at the bottom of the page should do the trick.