Meta Description in SEO

The meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The meta description should follow these guidelines:

*Be under 150 characters (but not under 100 characters; take advantage of the space you have)
*Incorporate the primary keyword and at least one secondary keyword
*Provide a valuable, compelling reason for why someone should visit the page
*Include keywords in a conversational format; don’t just cram in keywords for the sake of listing them

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