How to calculate traffic in my website?

Your Internet service provider should be able to give you statistics on the amount of traffic your site receives. In fact, you can often receive detailed breakdowns of what parts of your site are visited most often, how long visitors stay on your site, where they’re from, how they got to your site and more.

However, these figures can often be difficult to interpret, especially if you’re unfamiliar with the terminology used. Many people refer to the number of hits their website receives. However, that’s not considered an accurate measure of the number of people visiting your site because it is affected by the number of graphics (pictures, logos, etc.) on the site. For example, if your home page has 10 graphics, when a person goes to that page once it counts as 10 hits.

A better measure of traffic is what’s called visitor sessions or user sessions. Those terms refer to the number of separate times someone enters your site — much like a customer making a shopping trip to your physical store.

Even that number doesn’t tell you how many individual online customers you have. Some people might have visited your site several times, others only once. The number of unique visitors tells you how many different individuals came to the website. They’re identified by the IP address of the computer they’re using — a unique code that tells other computers where to find that machine on the Internet.

As an example, if your site receives 40,000 hits per month, that may amount to only 4,000 to 5,000 visitor sessions (shopping trips) from around 2,500 different people.

Whatever your numbers, the key is to make them go up. You can drive traffic to your website by taking advantage of free listings in all the major search engines and by promoting the site in your store and in all your advertising and promotional materials.

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