Google will now link to iPhone apps in mobile safari

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Google announced that it will display links to iOS apps directly within Google search on Apple’s mobile Safari browser. The links will display when users search for those apps or for content found within those apps and, once tapped, will route users either to the App Store or to the downloaded app. This feature will let iPhone owners search for, say, a restaurant or “puzzle games iOS” and find a Yelp or game link as a result. In the past, this was only available while using Google’s Chrome app or its general Google app. The feature already exist on Android devices, where Chrome is the default mobile browser.

“That means that you can start getting your app content into the Search results page on Safari in iOS, simply by adding Universal Links to your iOS app, then integrating with our SDK,” Google wrote on its developers Google+ page. “On Android, you can still get your content into the Search results page, autocompletions, and Now on Tap by adding HTTP deep links and integrating with the App Indexing API.”

 

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